WhatsApp commercial follow-up policy

1. Scope and responsibilities

This policy complements the Privacy Policy of StrongerBrandAI S.A.S., NIT 902096089, Bogotá D.C., Colombia. It covers two purposes: following up on a service inquiry that did not result in a booking and inviting you to return after a completed service. It applies to businesses using these WhatsApp features in Colombia when enabled with the required contact checks. The business identified in the notice and messages determines these purposes and acts as the data controller. StrongerBrandAI operates the platform as a processor following the business’s instructions, while retaining its own responsibilities for accounts, security and service operation. Your permission belongs to that business and is not shared with other businesses on the platform. It does not cover general campaigns, purchased lists, selling data, commercial calls or contact through other channels.

2. Your choices about follow-ups

The opening notice identifies the business, explains the purposes and records your decisions about support and commercial follow-ups separately:

Silence, a generic “yes,” a service inquiry, booking or acceptance of this policy without a specific choice does not enable commercial follow-ups. The business may record permission received elsewhere only with evidence of your actual request, the stated purpose, authorized channel and when it was received. Checking a box in the dashboard does not replace your permission. Publishing or updating this policy does not itself authorize anyone.

3. When you may receive a follow-up

Valid permission, no active opt-out and verification of the other contact requirements are necessary. Permission does not guarantee a message: the business can pause follow-ups and the platform can stop them when a condition cannot be verified. The engine prepares messages about the service you asked about or completed. It limits follow-ups to one per inquiry episode or return cycle and no more than one per customer per day within each business. A new reply or an active booking triggers a fresh review. Automated messages use Meta-approved templates; approval does not replace your permission.

Monday–Friday

7 a.m. until before 7 p.m.

Saturdays

8 a.m. until before 3 p.m.

Sundays and national public holidays

No commercial follow-ups

These limits use Colombia time. The business can choose a shorter window; changing its timezone cannot extend the limits. It must also coordinate commercial contact outside the platform to respect legal restrictions on hours, frequency and channels.

4. Registro de Números Excluidos

Before commercial contact, the Registro de Números Excluidos (RNE), Colombia’s exclusion registry, must be checked for restrictions on the messaging-app channel. Registration after commercial permission revokes earlier authorizations; specific permission given after the latest registration may allow contact within its conditions. If that situation cannot be verified, follow-ups must remain stopped. When this verification is enabled, the phone number and minimum necessary information may be sent to the CRC to check the registry. Results will be used to verify permitted contact and retain evidence. RNE verification is not yet available on the platform. While it is pending, new automated commercial follow-ups in Colombia will not be enabled; businesses can prepare their settings and use preview without sending messages.

5. How to stop follow-ups

Press Darme de baja on a template or send Darme de baja to the business’s WhatsApp number. You can also contact the business through its support channels or write to contacto@strongerbrandai.com, identifying the business and number used. The business must record requests received outside WhatsApp. Once the opt-out is recorded, permission is revoked and new commercial follow-ups from that business stop. You do not need to justify your choice. A message already accepted by the channel before the opt-out was recorded may arrive later. You can still request support and manage appointments with the relevant data-processing permission. Ver horarios disponibles asks for booking information; it does not automatically book an appointment or authorize or reactivate follow-ups. Writing again, making an inquiry or booking does not lift an earlier opt-out. Resuming requires a new explicit, documented request from you and verification of the applicable restrictions.

6. Data and retention of evidence

These purposes may involve your WhatsApp number, shared name, service discussed or completed, relevant dates and information needed to verify an inquiry or booking status. Records may also include the notice shown, its version, your response, dates, business, channel, permission, opt-out, RNE checks and message outcome where applicable. Information is retained with restricted access for as long as needed to serve the purpose, honor the opt-out, document decisions and meet applicable duties. It is not used for another business’s campaigns. Opting out does not automatically delete conversations, appointments or evidence; data deletion is a separate request. Providers and general retention conditions are described in the Privacy Policy.

7. Requests and changes

You can request proof of authorization, correct data or exercise the rights described in the Privacy Policy through the business or contacto@strongerbrandai.com. Include the business, number used and scope of your request. Material changes to purposes will be explained before they apply and will require new authorization where appropriate. An update does not lift an opt-out or extend permission to other businesses, channels or purposes.